• Market Research Methods
    October 6, 2011

    An Overview of Market Research Methods

    There are several ways to categorize the various market research methods.  The vast majority of techniques fit into one of six categories: (1) second...
  • 3dvirtualshopresearch
    January 27, 2015

    3D Virtual Shop Research

    Computer-driven 3D virtual shop research is becoming increasingly common amongst retailers and consumer product manufacturers. Done properly, the test...
  • scatter plot chart
    January 29, 2013

    Types of Charts: Choose the Best Chart t...

    You’ve got your data, you’ve made some sense of it, and now it is time to communicate your results.  Great!  This article will provide e...
  • new market research methods
    January 21, 2013

    New Market Research Methods and Techniqu...

    While traditional market research techniques such as surveys and focus groups are still widely used, there are many new market research methods and te...
  • golf ball
    December 28, 2012

    Dependent vs. Independent Variables: Wha...

    When it comes to experiments and data analysis, there are two main types of variables: dependent variables and independent variables.  It’s eas...
  • types of data measurement scales
    November 28, 2012

    Types of Data & Measurement Scales:...

    There are four measurement scales (or types of data): nominal, ordinal, interval and ratio.  These are simply ways to categorize different types of v...
Market Research Methods
Important

An Overview of Market Research Methods

There are several ways to categorize the various market research methods.  The vast majority of techniques fit into one of six categories: (1) secondary research, (2) surveys, (3) focus groups,…

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3dvirtualshopresearch

3D Virtual Shop Research

Computer-driven 3D virtual shop research is becoming increasingly common amongst retailers and consumer product manufacturers. Done properly, the tests can deliver a highly accurate representation of behaviour when consumers are faced…

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scatter plot chart

Types of Charts: Choose the Best Chart to Convey Your Message

You’ve got your data, you’ve made some sense of it, and now it is time to communicate your results.  Great!  This article will provide examples of many types of charts…

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new market research methods

New Market Research Methods and Techniques

While traditional market research techniques such as surveys and focus groups are still widely used, there are many new market research methods and techniques to spice things up.  As technology…

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golf ball

Dependent vs. Independent Variables: What’s the Difference?

When it comes to experiments and data analysis, there are two main types of variables: dependent variables and independent variables.  It’s easy to get these mixed up, but the difference…

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types of data measurement scales

Types of Data & Measurement Scales: Nominal, Ordinal, Interval and Ratio

There are four measurement scales (or types of data): nominal, ordinal, interval and ratio.  These are simply ways to categorize different types of variables.  This topic is usually discussed in…

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