Category Archives: Data Analysis

scatter plot chart

Types of Charts: Choose the Best Chart to Convey Your Message

You’ve got your data, you’ve made some sense of it, and now it is time to communicate your results.  Great!  This article will provide examples of many types of charts…

Dependent vs. Independent Variable example

Dependent vs. Independent Variables: What’s the Difference?

When it comes to experiments and data analysis, there are two main types of variables: dependent variables and independent variables.  It’s easy to get these mixed up, but the difference…

types of data measurement scales

Types of Data & Measurement Scales: Nominal, Ordinal, Interval and Ratio

There are four measurement scales (or types of data): nominal, ordinal, interval and ratio.  These are simply ways to categorize different types of variables.  This topic is usually discussed in…


Awesome Data Visualizations

The most enjoyable aspect of market research can be presenting your results.  The Flowing Data blog has put together an awesome list of 15 data visualization projects of 2011. My…

descriptive and inferential statistics - pie chart

Descriptive vs. Inferential Statistics: What’s the Difference?

When it comes to statistic analysis, there are two classifications: descriptive statistics and inferential statistics.  In a nutshell, descriptive statistics intend to describe a big hunk of data with summary…