Category Archives: Overviews


3D Virtual Shop Research

Computer-driven 3D virtual shop research is becoming increasingly common amongst retailers and consumer product manufacturers. Done properly, the tests can deliver a highly accurate representation of behaviour when consumers are faced…

scatter plot chart

Types of Charts: Choose the Best Chart to Convey Your Message

You’ve got your data, you’ve made some sense of it, and now it is time to communicate your results.  Great!  This article will provide examples of many types of charts…

new market research methods

New Market Research Methods and Techniques

While traditional market research techniques such as surveys and focus groups are still widely used, there are many new market research methods and techniques to spice things up.  As technology…

market research vs marketing research

Market Research vs Marketing Research: What’s the Difference?

When describing the “research” industry, I hear both terms “market research” and “marketing research” used…so what’s the difference?  Can they be used interchangeably?  Is one a subset of the other?  Which…

primary vs secondary market research

Primary vs. Secondary Market Research: What’s the Difference?

Market research can be classified as either primary or secondary research.  The difference is quite simple, yet there is often confusion around this topic. In a nutshell, primary research is…