Tag Archives: primary research


3D Virtual Shop Research

Computer-driven 3D virtual shop research is becoming increasingly common amongst retailers and consumer product manufacturers. Done properly, the tests can deliver a highly accurate representation of behaviour when consumers are faced…

Survey Design Best Practices

Survey Design Best Practices: How to Write a Good Questionnaire

When it comes to survey design best practices, there are six key considerations, including relevance, objectivity, clarity, the look & feel, your question structure, and the survey flow.  This article…

primary vs secondary market research

Primary vs. Secondary Market Research: What’s the Difference?

Market research can be classified as either primary or secondary research.  The difference is quite simple, yet there is often confusion around this topic. In a nutshell, primary research is…

Market Research Methods

An Overview of Market Research Methods

There are several ways to categorize the various market research methods.  The vast majority of techniques fit into one of six categories: (1) secondary research, (2) surveys, (3) focus groups,…