Tag Archives: market research


3D Virtual Shop Research

Computer-driven 3D virtual shop research is becoming increasingly common amongst retailers and consumer product manufacturers. Done properly, the tests can deliver a highly accurate representation of behaviour when consumers are faced…

new market research methods

New Market Research Methods and Techniques

While traditional market research techniques such as surveys and focus groups are still widely used, there are many new market research methods and techniques to spice things up.  As technology…

market research vs marketing research

Market Research vs Marketing Research: What’s the Difference?

When describing the “research” industry, I hear both terms “market research” and “marketing research” used…so what’s the difference?  Can they be used interchangeably?  Is one a subset of the other?  Which…