Dependent vs. Independent Variables: What’s the Difference?
When it comes to experiments and data analysis, there are two main types of variables: dependent variables and independent variables…. Read more
3D Virtual Shop Research
Computer-driven 3D virtual shop research is becoming increasingly common amongst retailers and consumer product manufacturers. Done properly, the tests can… Read more
New Market Research Methods and Techniques
While traditional market research techniques such as surveys and focus groups are still widely used, there are many new market… Read more
Types of Data & Measurement Scales: Nominal, Ordinal, Interval and Ratio
In statistics, there are four data measurement scales: nominal, ordinal, interval and ratio. These are simply ways to sub-categorize different… Read more
Awesome Data Visualizations
The most enjoyable aspect of market research can be presenting your results. The Flowing Data blog has put together an… Read more
Recent comments
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VM
Your explanations are so much…
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Younous
thank for your kind clarification…
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Nana
Very well understood. I learned…
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