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Tag: customer satisfaction

Customer satisfaction research is a subset of market research concerned with measuring and monitoring the health of customer relationship and interactions.

customer satisfaction research five point attitude scale
October 27, 2011

5 Essential Customer Satisfaction Survey Questions

Measuring customer satisfaction is incredibly important because satisfaction is a strong predictor of future behavior (e.g. the probability of buying… Read more

Market Research Guy
Market Research Guy

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    Percept Consulting
    Thanks for sharing such an…
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    NPS (Net Promoter Score) would…
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