An Overview of Market Research Methods
There are several ways to categorize the various market research methods. The vast majority of techniques fit into one of… Read more
3D Virtual Shop Research
Computer-driven 3D virtual shop research is becoming increasingly common amongst retailers and consumer product manufacturers. Done properly, the tests can… Read more
Survey Design Best Practices: How to Write a Good Questionnaire
When it comes to survey design best practices, there are six key considerations, including relevance, objectivity, clarity, the look &… Read more
Primary vs. Secondary Market Research: What’s the Difference?
Market research can be classified as either primary or secondary research. The difference is quite simple, yet there is often… Read more
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Abdallah
Dear Market Research Guy, Thank…
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Christopher O
Market research (or marketing research)…
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This can potentially be more…
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