Tag Archives: quantitative research

quantitative vs qualitative research

Quantitative vs. Qualitative Research: What’s the Difference?

One way to classify market research is by quantitative vs. qualitative techniques.  A proper explanation of quantitative vs. qualitative research follows, but if you want to keep this topic very…

Market Research Methods

An Overview of Market Research Methods

There are several ways to categorize the various market research methods.  The vast majority of techniques fit into one of six categories: (1) secondary research, (2) surveys, (3) focus groups,…