Tag Archives: secondary research

primary vs secondary market research

Primary vs. Secondary Market Research: What’s the Difference?

Market research can be classified as either primary or secondary research.  The difference is quite simple, yet there is often confusion around this topic. In a nutshell, primary research is…

Market Research Methods

An Overview of Market Research Methods

There are several ways to categorize the various market research methods.  The vast majority of techniques fit into one of six categories: (1) secondary research, (2) surveys, (3) focus groups,…