Types of Charts: Choose the Best Chart to Convey Your Message
You’ve got your data, you’ve made some sense of it, and now it is time to communicate your results. Great!… Read more
3D Virtual Shop Research
Computer-driven 3D virtual shop research is becoming increasingly common amongst retailers and consumer product manufacturers. Done properly, the tests can… Read more
New Market Research Methods and Techniques
While traditional market research techniques such as surveys and focus groups are still widely used, there are many new market… Read more
Survey Design Best Practices: How to Write a Good Questionnaire
When it comes to survey design best practices, there are six key considerations, including relevance, objectivity, clarity, the look &… Read more
Market Research vs Marketing Research: What’s the Difference?
When describing the “research” industry, I hear both terms “market research” and “marketing research” used…so what’s the difference? Can they… Read more
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