New Market Research Methods and Techniques
While traditional market research techniques such as surveys and focus groups are still widely used, there are many new market… Read more
Types of Data & Measurement Scales: Nominal, Ordinal, Interval and Ratio
In statistics, there are four data measurement scales: nominal, ordinal, interval and ratio. These are simply ways to sub-categorize different… Read more
Awesome Data Visualizations
The most enjoyable aspect of market research can be presenting your results. The Flowing Data blog has put together an… Read more
Descriptive vs. Inferential Statistics: What’s the Difference?
When it comes to statistic analysis, there are two classifications: descriptive statistics and inferential statistics. In a nutshell, descriptive statistics… Read more
Survey Design Best Practices: How to Write a Good Questionnaire
When it comes to survey design best practices, there are six key considerations, including relevance, objectivity, clarity, the look &… Read more
Recent comments
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supimon
How about the number of…
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CB
Great, well explained article, thank…
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Nick
“cold, warm, hot, very hot”…
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