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Tag: qualitative research

Qualitative research is descriptive and not numeric, as opposed to quantitative research which is numeric in nature.

types of market research
March 11, 2019

An Overview of Market Research Methods

There are several ways to categorize the various market research methods.  The vast majority of techniques fit into one of… Read more

Market Research Guy
Market Research Guy

Recent comments

  • Ronak Patel
    Ronak Patel
    Nice blog! Simple yet impactful.
  • Abdallah
    Abdallah
    Dear Market Research Guy, Thank…
  • Christopher O
    Christopher O
    Market research (or marketing research)…
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quantitative vs qualitative research
March 1, 2019

Quantitative vs. Qualitative Research: What’s the Difference?

One way to classify market research is by quantitative vs. qualitative techniques.  A proper explanation of quantitative vs. qualitative research… Read more

Market Research Guy
Market Research Guy

Recent comments

  • Mhlanga solomon
    Mhlanga solomon
    I have been struggling to…
  • Mary Hall
    Mary Hall
    Great information provided. It was…
  • great explanation thanks a lot
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