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Blog posts

customer satisfaction research five point attitude scale
October 27, 2011

5 Essential Customer Satisfaction Survey Questions

Measuring customer satisfaction is incredibly important because satisfaction is a strong predictor of future behavior (e.g. the probability of buying… Read more

Market Research Guy
Market Research Guy

Recent comments

  • Percept Consulting
    Percept Consulting
    Thanks for sharing such an…
  • GoSurvey
    GoSurvey
    NPS (Net Promoter Score) would…
  • Jordan
    Jordan
    Percentage of respondents can be…
Add a comment...
Six Step Market Research Process
October 7, 2011

The Market Research Process: 6 Steps to Success

The market research process is a systematic methodology for informing business decisions.  The figure below breaks the process down into six… Read more

Market Research Guy
Market Research Guy

Recent comments

  • perceptconsulting
    perceptconsulting
    Thanks for sharing such an…
  • Anubhuti Saini
    Anubhuti Saini
    very clear and step by…
  • Luke Vee
    Luke Vee
    Very insightful and I have…
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Posts pagination

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